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Marketing and Entrepreneurship Subject Guide

An Academic Librarian guide for students

Academic sources

Knowing the difference between academic (or scholarly) and practitioner sources is important because it helps you to make good choices when it comes to finding literature to support your assignments.

We have made a video to find out the differences between academic and practitioner journals.

You will often be expected to use academic material because this is widely preferred in higher education – such material is aimed at academics and covers the theories and research, which have usually gone through a rigorous peer-review process to ensure their quality.  If you are undertaking postgraduate or higher level research, it is particularly important that you are able to identify academic sources so we have provided a short video.

Journal databases for academic research