Mintel Leap is a dedicated AI search tool within the Mintel interface. It draws from content in the data and reports within the database.

Key Features

• Detailed Summaries: Responses are provided with detailed information, including charts and visual data where relevant.
• Report Links: Clear links to the sources the data is drawn from. 

• Follow-up questions: Follow-up questions can be added to the original prompt and there are suggested queries to select from.

Limitations

• Visibility: Leap is easily missed on the home page as it does not feature very prominently. It is not an obvious name for a research assistant.