Format: in text citation
Marketing communications can be done through a variety of mediums (Surname, Year).
Format: reference
Author (Year) Title. Source [online]. Available from: website [Accessed date].
Example 1: in text citation with a named author
From assessing the economic data, some pundits think UK unemployment will fall faster than predicted by the Bank of England (Flanders, 2013), while others……
Example 1: reference with a named author
Flanders, S. (2013) UK unemployment not following Mr Carney’s script? BBC [online]. Available from: http://www.bbc.co.uk/news/business-24055846 [Accessed 7 October 2013].
Example 2: in text citation with a corporate author
Progress has been made in helping the general public to recognize the signs and raise awareness of the many support networks in the UK (Stroke Association, 2012).
Example 2: reference with a corporate author
Stroke Association (2012) Our campaigns: what we achieve together. Stroke Association [online]. Available from: https://www.stroke.org.uk/what-we-do/ourcampaigns/what-we-achieve-together [Accessed 24 August 2016].
Example 3: in text citation
The professional code for nurses clearly states… (NMC, 2018).
Example 3: reference
NMC (2018) The Code. NMC [online]. Available from: https://www.nmc.org.uk/standards/code/ [Accessed 28/09/23].
Note: If you are citing a source being quoted on a website, first check whether you are citing the quoted section or the website section. If the quoted section, cite as follows:
Example: in text citation
Brown (2016) stated... (quoted by Royal College of Obstetricians and Gynaecologists, 2016).
Reference the website as above.