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University of Northampton
LLS Home
Subject Guides
Marketing Subject Guide
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Marketing Subject Guide: Video guides
Guide to library resources for marketing and entrepreneurship
Welcome to the University of Northampton
NELSON
Key databases
Marketing data and statistics
Case studies
Video guides
Follow the links below for help with using the databases:
How to access market research and brand data using Mintel (2m 28s)
How to access articles via ABI Global (3m 12s)
How to access academic articles using Emerald (3m 12s)
How to access academic articles using Taylor & Francis (3m 35s)
How to access industry and sector data using MarketLine (2m 04s)
How to access company and industry case studies using MarketLine (2m 3s)
How to access company information using MarketLine (2m 41s)
How to access company SWOT analyses using MarketLine (1m 33s)
How to access Five Forces analyses using MarketLine (2m)
How to access city data using MarketLine (3m 3s)
How to access current newspapers using Lexis (2m 48s)
How to access country PESTLE using MarketLine (2m)
How to access social media analytics using MarketLine (2m 44s)
How to browse and search Statista (2m 49s)
Statista Research AI: From Prompt to Insight in 15 Seconds (1m 54s)
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