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Marketing and Entrepreneurship Subject Guide
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Marketing and Entrepreneurship Subject Guide: Video guides

Guide to library resources for marketing and entrepreneurship

Welcome to the University of Northampton
Key databases
Marketing data and statistics
Case studies
Video guides

Follow the links below for help with using the databases:

How to access market research and brand data using Mintel (2m 28s)
How to access articles via ABI Global (3m 12s)
How to access academic articles using Emerald (3m 12s)
How to access academic articles using Taylor & Francis (3m 35s)
How to access company and industry case studies using MarketLine (2m 20s)
How to access company information using MarketLine (2m 41s)
How to access company SWOT analyses using MarketLine (1m 33s)
How to access industry and sector data using MarketLine (2m 12s)
How to access Five Forces analyses using MarketLine (2m)
How to access city data using MarketLine (3m 3s)
How to access current newspapers using Lexis (2m 48s)
How to access country PESTLE using MarketLine (2m)
How to access social media analytics using MarketLine (2m 44s)

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Last Updated: Aug 14, 2024 12:22 PM
URL: https://libguides.northampton.ac.uk/marketingandentrepreneurship
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Subjects: Marketing and Entrepreneurship

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