Welcome to the library subject guide for Marketing. Knowing how to access and use library resources whilst you are studying here at the University of Northampton is very important to your success and enjoyment. I have put this guide together to help you identify, access and use the resources you may require.
On the Key Databases page you will find a list of recommended sources of information for your subject area. Marketing Data and Statistics provides the links to key market research databases and other data sources. You will find links to business case study collections under Case Studies. The Video Guides section provides visual resources to help you use some of the key library databases for your subject.
You can also find the details of the Academic Librarian supporting your subject area and options to email them or book a tutorial.
