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Marketing and Entrepreneurship Subject Guide: Welcome to the University of Northampton

Guide to library resources for marketing and entrepreneurship

Welcome to the library subject guide for Marketing and Entrepreneurship. In this guide you will find library resources to support study and research in your subject area.

On the Key Databases page you will find a list of recommended sources of information for your subject area. Marketing Data and Statistics provides the links to key market research databases and other data sources. You will find links to business case study collections under Case Studies. The Video Guides section provides visual resources to help you use some of the key library databases for your subject. 

You can also find the details of the Academic Librarian supporting your subject area and options to email them or book a tutorial. 


Your Academic Librarian

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Joanne Farmer