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SWOT PEST analysis

How to look at strengths, weaknesses, opportunities and threats

Internal Environment

1.1 Strengths (favourable):

Think about:

  • What you know already about the company's strong points; then look for evidence to support this.

  • What else you can find out about the company; Use databases such as MarketLine, ABI Global and Business Source Premier to search the company.

 

1.2 Weaknesses (unfavourable):
Think about:

  • What you know already about the company's weaknesses - then look for evidence to support this.

  • What else you can find out about the company-  Use databases such as MarketLine, ABI Global and Business Source Premier to search the company.

External Environments

2.1 Opportunities (favourable):

Think about:

  • The wider economic and environmental context the company is operating in.

  • What changes are taking place externally that could present an opportunity.

  • Research databases such as MarketLine, ABI Global, Business Source Premier and other journal databases for ideas.

  • Keep up-to-date with the news.

 

2.2 Threats (unfavourable):

Think about:

  • The wider economic and environmental context the company is operating in.

  • What changes are taking place externally that could present a threat to the business.

  • Research databases such as MarketLine, ABI Global, Business Source Premier and other journal databases for ideas.

  • Keep up-to-date with the news.

Interactive Version