1.1 Strengths (favourable):
Think about:
What you know already about the company's strong points; then look for evidence to support this.
What else you can find out about the company; Use databases such as MarketLine, ABI Global and Business Source Premier to search the company.
1.2 Weaknesses (unfavourable):
Think about:
What you know already about the company's weaknesses - then look for evidence to support this.
What else you can find out about the company- Use databases such as MarketLine, ABI Global and Business Source Premier to search the company.
2.1 Opportunities (favourable):
Think about:
The wider economic and environmental context the company is operating in.
What changes are taking place externally that could present an opportunity.
Research databases such as MarketLine, ABI Global, Business Source Premier and other journal databases for ideas.
Keep up-to-date with the news.
2.2 Threats (unfavourable):
Think about:
The wider economic and environmental context the company is operating in.
What changes are taking place externally that could present a threat to the business.
Research databases such as MarketLine, ABI Global, Business Source Premier and other journal databases for ideas.
Keep up-to-date with the news.