Format: in text citation
In the lead up to Christmas, major UK retailers unveil their Christmas television advertising campaigns (Company/Product, Year) …
Format: reference
Company/Product (Year) Title of advert/brief description of advert [Television advertisement]. Television channel, transmission date.
Example: in text citation
In the lead up to Christmas, major UK retailers unveil their Christmas television advertising campaigns (John Lewis & Partners, 2018) …
Example: reference
John Lewis & Partners (2018) The boy and the piano. The John Lewis & Partners Christmas Advert 2018. [Television advert]. ITV, 8 December 2018.