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Examples S-T

Example reference formats for different source types

Television Advertisement examples

Format: in text citation 
In the lead up to Christmas, major UK retailers unveil their Christmas television advertising campaigns (Company/Product, Year) …

Format: reference 
Company/Product (Year) Title of advert/brief description of advert [Television advertisement]. Television channel, transmission date.

Example: in text citation 
In the lead up to Christmas, major UK retailers unveil their Christmas television advertising campaigns (John Lewis & Partners, 2018) …

Example: reference 
John Lewis & Partners (2018) The boy and the pianoThe John Lewis & Partners Christmas Advert 2018. [Television advert]. ITV, 8 December 2018.