Researching an Industry or Market: Home

MarketLine is a global database offering data and information on companies and industries around the world. The following video shows you how to search this resource for industry information.

Mintel is a market research database and we have access to UK content and reports on a range of consumer topics e.g. holidays or cars. The following video gives you an idea of how to search Mintel, but use the search box if you are looking for information on a specific UK market.

Case studies focus on a particular theme, company or industry and can be found in journals, books and other collections. Here are some options:

• Sage Business Cases are a collection of case studies on a range of business-related topics including Accounting, Economics, Entrepreneurship, Human Resource Management, International Business & Management and Marketing
• Emerald Emerging Markets Case Studies includes over 250 case studies from around the world, covering a range of accounting and finance topics
• In MarketLine, use the quick search option to search for case studies.  These are neatly packaged reports providing research and data
• You will also find journal articles that focus on particular industries and these are a key source of information. Have a look at the list of databases below for an outline
• Look out for books that contain case studies – often these will be the ones with the Text and Cases subtitle.