Format: in text citation
Horror film franchises rely on not only critic reviews but audience popularity (Title, Year).
Format: reference
Title (Year) Directed by. [Format]. Place of production: Production company.
Example: in text citation
Horror film franchises rely on not only critic reviews but audience popularity (It, 2017).
Example: reference
It (2017) Directed by Andy Muschietti. [DVD]. [s.l.]: Warner Home Video.